What is Paradox Live?

Paradox Live is a animusic hiphop multimedia franchise created as a collaboration between GCrest and Avex Records.
Set in the near future, a new form of live performance has taken the world by storm-- Phantom Lives, where performers use accessories, made of a mysterious substance that reacts to human DNA, known as Phantometal, to create incredible illusions on stage.
Starting with a cast of fourteen main characters in its first story arc, and twenty-nine in its second, Paradox Live is an ensemble-cast music franchise. The core content is audio dramas, but the story, world, and characters are expanded upon through social media, music, magazine interviews, and more. With an eye for aesthetics and fashion (thanks in part to tapping the talents of many popular illustrators to design the groups) and high quality music (judging by the standards of the music-franchise genre, anyway), as well as a diverse and boundary-pushing cast of characters, Paradox Live has made a name for itself as a standout among the highly-saturated market of "oshimen marketing" multimedia franchises.
I like it a lot, and you should get into it.